In the 3rd year we produced some competition work as small project to run alongside our final major project. These images were for a Ted Baker window display competition based around the autumn/winter season. The theme of my piece was to highlight the strength of Ted Baker as a Great British brand, and to reflect this by using something else which is Great British, i.e the weather! Normally everyone you ask will see the autumn/winter weather to be very cold, rainy and somewhat depressing. I wanted to show the fact that although it might be bad weather, the upside to this is the fact that you can wear your 'Great British armour' in the form of the Ted Baker A/W clothing.
To illustrate my idea I chose to base the window display around a rainy winter's day were everyday people are siting at the bus stop. The rain clouds with thoughts in them were then supposed to represent what the individuals were thinking highlighting things about the brand and also the range of diverse customers which shop at Ted Baker. It shows and everyday activity the commute and how this can be made better just by the clothing which you are wearing. Ted Baker will make everything better protecting you from the weather elements.
the second image would be the second of the window displays, as the design was based around one of the larger of the stores where there would be room for two main areas. The second would be vinyl on the window with the red circle showing the london travel symbol and the mannequins to be placed within the middle of this highlighting the seasons collection.
An important element of Lola's life is the young celebrity icon inspiration which i think gives girls someone to relate to in terms of both lifestyle and fashion. I chose to feature Whitney Port, Pixie Lott and Alexa Chung who are all modern and well known trend setters.
Also featured in the wardrobe is the 'S/S trends' which contains four main trend pages on the hottest spring/summer trends. These will be updated regularly but are supposed to help young users in wear and how to wear this seasons trends at affordable prices. The four main trends i have included are, 'Barely there', 'Spot on', 'Attention' and 'I'll bring you flowers'.
After navigating inside the wardrobe, the user can click on a number of hangers which lead different features on fashion. 'Just another day' is about the best outfit's Lola has worn that week and where she wore them. This feature adds a blogging element to it, where bloggers update outfits they are wearing on a daily basis giving users there fix. I have included where the outfit was from and how Lola wore it so that users can gain inspiration.
The above images are the two interviews that i carried out for my launch website. The above image of the laptop is the screen which links them together and is where users can discover the interviews. The idea is that they are featured within Lola's inbox as if she had been interviewing them via e-mail, which is what i did. 
As another part to the journalism project i produced an exhibition review on the Vanity Fair photography exhibition which i went to visit. This had to be produced in a broadsheet format so the tone and style of the piece had to be slightly more mature and serious than just the general chatty style of writing which i sometimes produce. I found the exhibition very interesting and thought provoking and i really got stuck in to writing this piece and enjoyed it. The Vanity fair photographs really got me thinking about today's celebrity obsessed culture and the way in which many of the photo's featured were shot in a surreal and magical way, almost as if they were mocking themselves and the whole idea of what they are about. The tone of my piece has a very analytical edge to it and it discusses the theme of celebrity culture in realtion to the exhibition itself.
This was one of three pieces i produced as a first year journalism project. We had to produce a city guide to feature in a magazine, and after recently visiting New york during the course of this project, i decided to use this amazing city to base my feature on! I was in ore of this beautiful place and fell in love with the fact that the city that never sleeps offers such a wide range of activities to suit an tourists taste! I designed the layout to be a bit hectic and scatty to reflect the lively nature of the city and used 'New york' colours throughout.
