An important element of Lola's life is the young celebrity icon inspiration which i think gives girls someone to relate to in terms of both lifestyle and fashion. I chose to feature Whitney Port, Pixie Lott and Alexa Chung who are all modern and well known trend setters.
Also featured in the wardrobe is the 'S/S trends' which contains four main trend pages on the hottest spring/summer trends. These will be updated regularly but are supposed to help young users in wear and how to wear this seasons trends at affordable prices. The four main trends i have included are, 'Barely there', 'Spot on', 'Attention' and 'I'll bring you flowers'.
After navigating inside the wardrobe, the user can click on a number of hangers which lead different features on fashion. 'Just another day' is about the best outfit's Lola has worn that week and where she wore them. This feature adds a blogging element to it, where bloggers update outfits they are wearing on a daily basis giving users there fix. I have included where the outfit was from and how Lola wore it so that users can gain inspiration.
The above images are the two interviews that i carried out for my launch website. The above image of the laptop is the screen which links them together and is where users can discover the interviews. The idea is that they are featured within Lola's inbox as if she had been interviewing them via e-mail, which is what i did. 